Agency: Wieden + Kennedy
The world's first and only dispensary for runners high.
Optical illusions. Binaural beats. Innuendo.
Bill Nye stopped by to explain the science behind the runner’s high and pray with local Hypebeasts.
The Runner’s High Simulator
Complete with audio track and running.
We got the word out with an old school landline. Thousands called and got a surprise message from Bill Nye.