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VBP_1490 retouched.jpg

THE DISPENSARY


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THE DISPENSARY


Agency: Wieden + Kennedy

The world's first and only dispensary for runners high.



The Experience

Optical illusions. Binaural beats. Innuendo.


The Science

Bill Nye stopped by to explain the science behind the runner’s high and pray with local Hypebeasts.


The Runner’s High Simulator

Complete with audio track and running.


The OOH

We got the word out with an old school landline. Thousands called and got a surprise message from Bill Nye.


The Hypebeasting