Agency: Wieden + Kennedy
Here's the thinking here. Look at this video of a young Biggie rapping outside his bodega in Brooklyn. Sprite was there, man. Sprite's always been there.
With that we made the Sprite Corner: an all-in-one bodega, stage, recording studio, photo studio, kitchen, TV station, and logistical nightmare.
A place for kids to pick up some Sprite and some inspiration.
THE BODEGA ESSENTIALS
Best part was putting our own lemon-limey spin on all the bodega essentials. It was the most fun anyone's ever had with Excel.
AND BUT SO ALSO
We stuck a CTA on the awning so people knew what to do with themselves.