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The Sprite Corner


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The Sprite Corner


Agency: Wieden + Kennedy

Here's the thinking here. Look at this video of a young Biggie rapping outside his bodega in Brooklyn. Sprite was there, man. Sprite's always been there.

With that we made the Sprite Corner: an all-in-one bodega, stage, recording studio, photo studio, kitchen, TV station, and logistical nightmare. 

A place for kids to pick up some Sprite and some inspiration.

 

THE BODEGA ESSENTIALS

Best part was putting our own lemon-limey spin on all the bodega essentials. It was the most fun anyone's ever had with Excel.

 

AND BUT SO ALSO

We stuck a CTA on the awning so people knew what to do with themselves.