Agency: Wieden + Kennedy
Adidas claimed Ben Simmons was not a rookie. All we did is agree.
Yahoo - Nike Takes a Shot at Adidas in Its Ben Simmons Rookie of the Year Ad
USA Today - Nike was prepared to capitalize on that “not a rookie” storyline
Sports Illustrated - Basketball Twitter Achieved Peak Pettiness During NBA Awards
Dime Magazine - Nike And The Sixers Subtweeted Donovan Mitchell And Adidas After Ben Simmons’ ROY Win
We used the carousel function to amp up the petty.
Then the Internet did its thing.